On Wednesday, August 20, 2025, Genius Loci officially launched the third edition of the De Luckiest promo in partnership with NLA on the Caritas Lottery Platform. The launch was held on the premises of the Authority.

The CEO of Genius Loci, Mr. Dennis Adutwum, noted that this year’s activities are scheduled to run from August till the last Saturday before Christmas in December 2025. Structured strictly for persons 18 years and above, it operates on the 712 short code across all platforms and now also has a dedicated web portal: www.theluckiestafrica.com.

The promo runs under three categories:

•Community Win:100 communities are listed, with four randomly selected in each draw. Every participant stands a chance of winning.

•Bonus Ticket Win:Three tickets are selected randomly in special draws.

• Grand Draw: To be held on the last Saturday before Christmas in December 2025.

As part of the rollout, the Genius Loci team will also be present at corporate events to demonstrate the modus operandi and participation dynamics  in the raffle.

The launch saw the active participation of all persons gathered with some participants winning mobilephones, mobile powerbanks and  a 72 inch television set as the grand prize.

The Ag. Director for Marketing, Caritas, Customer Service and Events, Mr. Kwabena Opoku Boakye, emphasized that beyond the excitement of winning, proceeds from the promo go to support the needy and destitute through the NLA’s Good Causes Foundation. He urged the public to participate wholeheartedly, highlighting the impact on both individuals and communities.

With its inception in 2023, De luckiest promo operates under the NLA on its Caritas Lottery Platform.